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Giant social networking website Facebook, on Tuesday announced that it will be providing its user base with a free of cost 6 month trial of McAfee security software suite which has been released as Internet Security Suite. With the effort, the website is looking to offer better protection to its users.
The major player of the computer security world, McAfee is offering an independent online tool that would look to scan and remove any cyber attacks from a Facebook user's computer.
As confirmed by the social networking site, the scanner would be offered free of charge to users, and if the users purchase the software after 6 months of trial, Facebook would not be taking any share in the revenue.
As of now, only the English version of the scanner is available, but soon users of other languages will be able to make use of it as well.
"Facebook is very serious about security and has made significant efforts to protect its users and service by investing in dedicated teams and sophisticated systems, and this partnership with McAfee furthers that mission. We believe our partnership will make a real difference in the battle to secure the Internet", said McAfee Consumer, Mobile and Small Business executive VP, GM Todd Gebhart.
source-stockwatch.in

Nokia the worlds leading mobile handset giant today announced that its 3G compatible new touch screen mobile phones Nokia 5230 is available across India and it cost Rs.8500. As the latest addition in the Nokia touch phone portfolio, the Nokia 5230 is designed for those who lead an active life and use their mobile phone as their primary instrument for music, photos and videos, as well as sharing their lives online.

The eye catching Nokia 5230 that puts ground-breaking design, advanced technology and a world of amusement at your fingertips. With this new phone consumers can get new content, be it free songs from the Nokia Music Store or apps, games, videos and other services from the Ovi Store, directly from their phones. The solutions offering is complemented by A-GPS navigation and the latest version of Ovi Maps with aerial images, 3D landmarks for over 200 cities and terrain map views for pedestrian and drive navigation. The Mobile Phone comes preloaded with a variety of other applications, which includes Voice command/ dial, photo editor, Flash Lite 3.0, Document viewer (Word, Excel, and PowerPoint), Handwriting recognition feature, Email and IM.

Competitively priced at Rs.8500 it believe the Nokia 5230 is an un-beatable offer for many new customers who aspire a device that 3G enable, stars in music, mingles with social networks from Facebook to MySpace, navigates you to where it happens, when it happens, and comes in an array of dazzling colors and High Speed data connectivity at WCDMA 3G network.The Nokia also giving free 10 song downloads voucher with this phone.
source-telecomtalk.info

New Delhi: Aamir Khan created a secret identity on Facebook to promote his new movie "3 Idiots". Megastar Amitabh Bachchan's "Paa" also found a major presence on the internet through his blog and his Facebook fan page.

Move over TV, radio and print. Social networking sites (SNS), with their interactive and cost-effective features, are here as an ideal medium to promote movies. "Internet's role in the promotion of music and films has been highly visible in recent years and it has grown significantly," according to Rahul Sharma, vice president, Brand Solutions, ibibo.com.

Bachchan, for instance, had a promotional application
tool specially created on ibibo.com inviting people to share their stories of father-son relationships even as "Paa" hit the theatres.

"Online promotion of the music album or film encourages new fans and gives a lot of free publicity. It certainly drives the overall sales volume of the product. In addition, it allows them to reach a massive audience," Sharma told IANS.

Nabeel Abbas, CEO of movie marketing firm Epigram, says the internet has gained importance in the last two years as far as film promotion is concerned.

"One can create a discussion forum on the internet as opposed to other forms of marketing where the information is open to only being seen and consumed. The interactivity factor on the internet leads to exponential popularity for a film," said Abbas.

Filmmakers are leveraging the opportunity with fan pages on websites like Facebook, Orkut and Twitter, blogs, by building special official websites as well as by tying up with networking sites like Zapak and Ibibo, which offer various customised applications and games related to a movie.

Gaming portal Zapak.com has tied up with "3 Idiots" and is offering content in line with the movie that primarily targets the youth.

Their website - www.idiotsacademy.com - takes the user to different rooms of Idiots Academy like the director's office, lab, hostel, canteen, class room and also the toilets. Each room on the site offers interactive applications based on the movie.

"Internet and mobile are increasingly becoming preferred destinations for youth. With over 50 percent of India below the age of 25 years, I believe it is imperative for movies to have a strong and concerted digital strategy," said Aamir.

The proposition also turns out to be highly cost-effective for filmmakers.

"If a print campaign costs anywhere between Rs.1 million and Rs.4 million, an average TV campaign could cost no less than a Rs.10 million and a very good TV campaign could be even Rs.40 million, depending on a producer's budget.

"Whereas an internet-based campaign costs almost 10 percent of a TV campaign and offers the added advantage of interactivity," explained Abbas, who recently promoted "Rocket Singh - Salesman of the Year" on the digital platform.

Agrees Vishal Chinchankar, assistant vice president, Media, Reliance Anil Dhirubhai Ambani Group.

"SNS is a platform that offers the users' point of view. It helps build a brand community compared to other platforms. It's also one of the most cost- effective channels that offers a reach of around 23.5 million active SNS population (figure according to Sept: comScore report)," Chichankar told IANS.

The cast and crew also take initiative to promote films through their personal blogs and profiles on SNS.

Debut director Shawn Arranha sends regular updates about his film "Hide & Seek" to his Facebook followers, while Bachchan often discusses his film projects and tidbits about their making on his blog www.bigb.bigadda.com.

So do Aamir, filmmaker Shekhar Kapur, actress Shilpa Shetty and actor Akshay Kumar. Other actors like Priyanka Chopra, Uday Chopra, Mallika Sherawat and Preity Zinta use their Twitter pages to keep their fans updated about their films and other engagements.


 SOURCE-http://live.iencyclopedia.org

Abhishek Bachchan via last.fm

People say that when you get married you have equal rights on your better half things and it is very much true in case of the Bollywood Celebrity couple Aishwarya Bachchan and Abhishek Bachchan.

Aishwarya said that she has tweeted using her hubby Abhishek’s account for the first time officially. The beauty also added “This is officially my first tweet. I got a day off, so had to swing by and see my baby. I’ll be back to work tomorrow.” Ooooh!

Her fans requested to get associated with Social Networking community like Tweeter, Orkut, Facebook etc. but the actress have taken a different way to tweet by using her Abhi’s ID. Aishwarya made a short trip to Goa to catch up with her hubby for a day as she a day’s break.

Will Aishwarya continue to be in the social network? It will be a big question to be answered by Aishwarya only to her fans.





source-http://www.filmyfair.com/aishwarya-rai/aishwarya-rai-uses-abhishek-twitter-account/

Image via CrunchBase

Apple has kickstarted a major 12-day-long Christmas promotion where they’re giving away iTunes music, movies, and iPhone
apps. And guess what – there’s an app for that.

Apple has posted a new iPhone app made in-house to accompany a major Christmas promotion called “12 Days of Christmas.” The Cupertino firm will be giving away iTunes freebies in the 12-day period beginning with December 26. The free iPhone app reminds you each day of a free item via Push Notifications alerts that arrive even when the program isn’t running. In addition, the app also connects with Facebook so you can recommend free downloads to your friends. Here’s how Apple described it:

12 Days. 12 Free Downloads on iTunes.

The 12 Days of Christmas app will allow you to download a free gift from iTunes every day from December 26 – January 6 direct from iPhone or iPod touch.

You’ll receive an alert each day when your gift is available and get the chance to connect to Facebook to recommend free downloads to your friends.

Like the music, TV, apps and movies you receive? The app also offer recommendations of other content that you might like.

The freebies are downloadable for 24 hours and are yours to keep once downloaded. Make sure you turn on Push Notifications when prompted. The app is provided in five locales (English, Dutch, French, German, and Italian) and works on any iPhone or iPod touch that run iPhone OS 3.0 or later. It surfaced at press time on the UK App Store so don’t panic if you don’t see it in the US store yet – it typically takes a few hours for a software
to propagate throughout iTunes servers.
Christian’s Opinion

This promotion is a great idea that will undoubtedly put lots of iTunes content into the hands of consumers. It’s a well-thought promotional vehicle considering that you’ll get recommendations for paid items based on the free stuff, so some folks may end up buying some iTunes content this holiday season. If you ask me, this one has an AppVent Calendar written all over it.

It could be just a coincidence, but I think that Blacksmith’s high-profile holiday promotion, where they’re giving away an iPhone app each day, hasn’t gone unnoticed with Apple. Make sure you download the 12 Days of Christmas app and grab your freebies. This Apple’s promotion is definitely more than most of us could have asked for this holiday season.

source-

http://www.geek.com/articles/mobile/merry-apple-christmas-twelve-days-of-free-itunes-music-movies-and-apps-20091223/

Rage Against the Machine via last.fm

Rage Against The Machine guitarist Tom Morello has praised the Facebook campaign to get the band's 'Killing In The Name' to the top of the UK singles chart ahead of The X Factor winner Joe McElderry.

Morello said that by buying 'Killing In The Name', fans are effectively voting against The X Factor and other reality TV programmes like it.

"The one thing about The X Factor show, much like our own American Idol, is if you're a viewer of the show you get to vote for one contestant or the other, but you don't really get to vote against the show itself until now," he told BBC 6Music.

He added that he felt the campaign – which currently has over 800,000 members on Facebook – was a "wonderful dose of anarchy" and "heart-warming".

Speaking of the impact the campaign seems to be having, Morello said: "[The] rebel anthem song will transcend the Christmas holidays."

Earlier this week, Simon Cowell labelled the Facebook campaign "stupid", "cynical" and "very Scrooge".

Make sure you tune in to NME.COM at 7pm (GMT) on Sunday to see which act bags the Christmas Number One.

For more on The X Factor and its effect on British music, get the new issue of NME, on UK newsstands nationwide, for an exclusive interview with Cowell.

Source:www.nme.com